Why I Swear by Purple Shampoo for My Color-Treated Hair: A Personal Journey and Expert Insights

As someone who has navigated the colorful world of hair care, I’ve often found myself on a quest to preserve the vibrancy of my color-treated locks. One product that has become a staple in my routine is purple shampoo. Initially, I was curious about the hype surrounding this vibrant hue and its promise to keep my blonde and highlighted strands looking fresh and radiant. Little did I know that this seemingly simple shampoo would unlock a treasure trove of benefits, from neutralizing brassy tones to enhancing shine and vibrancy. In this article, I’ll explore the wonders of purple shampoo, sharing insights and tips that have transformed my hair care regimen and helped me maintain the stunning results of my color treatments. Join me as we delve into the science behind this purple potion and discover how it can elevate your hair game!

I Tried The Purple Shampoo For Color Treated Hair And Here Are My Honest Recommendations

1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I recently came across the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set, and I have to say, I am genuinely impressed. This product is specifically designed for individuals with blonde, bleached, silver, or brown highlighted hair, which is a common concern among many of us who love to experiment with our hair color. The fact that it’s sulfate-free is a significant plus, as sulfates can be harsh on colored hair, stripping it of its natural oils and causing unwanted dryness. This product not only promises to maintain the vibrancy of my hair color but also helps to keep it healthy and hydrated.

One of the standout features of this set is its brass toning capabilities. For anyone who has ever dyed their hair blonde or silver, you know how quickly those brassy tones can creep in, making your hair look dull and lifeless. With the L’Oreal Paris EverPure shampoo and conditioner, I can confidently say goodbye to those unwanted yellow or orange tones. The purple pigments in the shampoo work effectively to neutralize brassiness, while the conditioner provides much-needed moisture and nourishment, leaving my hair looking fresh and radiant.

Another thing that I appreciate about this product is its commitment to quality ingredients. Being sulfate-free means that it is gentler on my hair and scalp, which is a crucial factor for me. Additionally, the EverPure range is known for its vegan formulation, which aligns with a more conscious approach to beauty. I feel good knowing that I am using a product that not only cares for my hair but also considers ethical standards. This is an excellent choice for anyone who values sustainability in their beauty routine.

When it comes to user experience, I found that the shampoo lathers nicely and has a pleasant fragrance, making the washing process enjoyable. The conditioner is thick and creamy, which provides a luxurious feel as I apply it. After rinsing, my hair feels soft and manageable, without any heaviness. I’ve noticed a significant difference in the overall tone and shine of my hair after just a few uses, and I can’t help but admire how vibrant my color looks.

For those of you who are hesitant, let me assure you that investing in the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is a decision you won’t regret. It’s an affordable option that delivers professional results right at home. If you want to maintain the beauty of your colored hair while ensuring it stays healthy and vibrant, this is the perfect solution.

Feature	Benefit
Sulfate-Free	Gentler on hair, prevents dryness
Brass Toning	Neutralizes unwanted yellow/orange tones
Vegan Ingredients	Ethical and conscious choice for beauty
Moisturizing Formula	Keeps hair soft, shiny, and manageable

if you are someone who has blonde, bleached, or highlighted hair, I highly recommend giving the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set a try. It’s a simple yet effective way to keep your hair looking its best, and I believe it will become a staple in your hair care routine just as it has in mine. Don’t wait too long; your hair deserves the care and attention that this product provides!

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2. Luseta Purple Shampoo and Conditioner Set for Blonde, Gray – Color Treated Hair – Sulfate Free Paraben Free – Infused with Cocos Nucifera Oil for Curly and Damaged Hair – 2×16.9oz

As someone who has spent considerable time experimenting with hair products, I can confidently say that the Luseta Purple Shampoo and Conditioner Set is a game changer for those of us with blonde, gray, or color-treated hair. The first thing that caught my attention is the product’s focus on color brightening. This shampoo and conditioner are specifically formulated to combat brassy and yellow tones, which can be a common issue for anyone with lighter hair. The richness of its neutral formula really makes a difference, as I have personally seen my hair become more vibrant and true to its original shade after using this set.

One of the standout features of this product is its ability to clean and repair. The shampoo gently cleanses my hair while effectively eliminating those unwanted brassiness and yellow tones. I have dealt with split ends in the past, and I’ve noticed that this shampoo seems to work wonders in repairing them. There’s a certain peace of mind that comes with using a product that not only cleans but also actively works to restore the health of my hair. It feels refreshing to know that I’m not just washing my hair; I’m nourishing it as well.

The conditioner is just as impressive. It promotes glossiness and protects my hair from heat damage and environmental stressors. As someone who often styles my hair with heat tools, I appreciate that this conditioner creates a barrier against potential damage. After applying it, my hair feels incredibly soft, manageable, and shiny—qualities that are essential for anyone looking to maintain healthy locks. The infusion of Cocos Nucifera oil is a thoughtful addition, especially for those of us with curly or damaged hair, as it offers hydration and nourishment that can often be lacking in other products.

What I love most about the Luseta set is its commitment to safety. Knowing that it is sulfate-free, paraben-free, and gluten-free gives me confidence that I’m using a product that won’t irritate my scalp or damage my hair. The pH balance of the shampoo (5.5 – 6.5) and conditioner (4.5 – 5.5) is also a bonus, as it ensures that the products maintain the natural acidity of my hair, promoting overall health and shine.

Lastly, the fact that this product is safe for color-treated hair is a huge plus. Salon-quality results at home are hard to come by, but this shampoo and conditioner set delivers. The combination of effective color care and nourishing ingredients makes it a must-try for anyone looking to elevate their hair care routine. If you’re on the fence about making a purchase, I wholeheartedly encourage you to give it a try. You might just find that it transforms your hair like it did for me!

Feature	Description
Color Brightening	Neutralizes brassy and yellow tones in blonde and gray hair.
Clean and Repair	Gently cleanses while repairing split ends.
Protection	Promotes glossiness and protects from heat and environmental damage.
Safe Ingredients	Sulfate-free, paraben-free, gluten-free; pH balanced.
Color Safe	Salon quality; safe for color-treated hair.

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3. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

I recently came across the Redken Blondage Color Depositing Purple Shampoo, and I must say, it’s quite a remarkable product for anyone with blonde, bleached, or highlighted hair. As someone who has struggled with maintaining the vibrancy of my blonde locks, I found this shampoo to be a game-changer. The core feature that stands out is its ability to neutralize brassy tones, which can often plague blonde hair, especially after chemical treatments or prolonged sun exposure.

The formulation of this shampoo includes professional salon-grade ingredients, specifically designed for color-treated hair. One of the standout components is salicylic acid, which not only strengthens hair from the core but also aids in repairing damage caused by bleaching processes. This dual action of cleansing and repairing is essential for maintaining healthy hair while ensuring that it looks its best. With regular use, I noticed a significant reduction in those unwanted yellow and orange undertones that can make blonde hair look dull and lifeless.

Another aspect I appreciate about the Redken Blondage is its rich purple pigments. These pigments work instantly to tone the hair, enhancing its coolness and brightness. I found that my hair felt more vibrant and fresh after each wash, with a noticeable improvement in color retention and vibrancy. For anyone who has invested in their blonde hair, this product truly maximizes color vibrancy, which is a major plus.

Using this shampoo is quite straightforward, which is a significant advantage for busy individuals. The suggestion to use it 2-3 times a week allows for flexibility, and the application process is simple. I typically leave it on for 3-5 minutes, which is just enough time to let the purple pigments work their magic. The added benefits of protein, amino acids, and glycerin ensure that my hair not only looks good but also feels incredibly soft and manageable. I’ve noticed less breakage, and my hair has an increased smoothness and shine, making it feel salon-fresh every day.

To sum it up, if you’re someone who frequently colors or bleaches your hair, the Redken Blondage Color Depositing Purple Shampoo is an excellent addition to your hair care routine. It provides the necessary cleansing while actively working to correct brassy tones and enhance your hair’s overall health and appearance. I believe that investing in this product is a step towards achieving that perfect, cooler blonde that many of us desire. So why not give it a try? You might just find it to be the secret weapon your hair has been missing!

Feature	Description
Neutralizes Brassy Tones	Helps remove unwanted yellow and orange undertones for a cooler blonde result.
Salicylic Acid	Strengthens and repairs blonde hair from the core, promoting healthier strands.
Color Retention	Maximizes color vibrancy, ensuring that your blonde looks fresh and vibrant.
Easy to Use	Recommended usage is 2-3 times a week, allowing for effortless integration into your routine.
Softness and Shine	Infused with protein, amino acids, and glycerin for added moisture and softness.

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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

As someone who has always been on the lookout for the best hair care products, I recently came across the ‘L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure.’ This product immediately caught my attention, and after diving deeper into its features, I felt compelled to share my thoughts on why this shampoo could be a game-changer for individuals like us who cherish our color-treated hair.

First and foremost, the key feature of this shampoo is that it is sulfate-free. For anyone who has blonde, bleached, silver, or highlighted hair, you know how crucial it is to maintain the vibrancy of your color without exposing it to harsh chemicals. The ‘EverPure Brass Toning Purple Shampoo’ hydrates while neutralizing those pesky brassy yellow and orange tones that often plague color-treated hair. This makes it an essential addition to my hair care routine, especially if I want to keep my blonde looking fresh and radiant.

Moreover, the hydrating formula is infused with Hibiscus and Purple Dye, which is a fantastic combination for toning brassy hair. I’ve personally noticed that my hair feels deeply moisturized after each use, which is vital for maintaining the health and luster of color-treated hair. When using this shampoo, I can genuinely feel that my hair is receiving the care it deserves, rather than being stripped of moisture, which can often happen with regular shampoos.

For those looking to achieve optimal results, the recommendation to use the EverPure Purple Shampoo and Conditioner system 2-3 times a week is something I find incredibly practical. It fits seamlessly into my existing hair care routine. The instructions are straightforward lather the purple shampoo into wet hair and leave it in for up to 2 minutes before rinsing and following up with the purple conditioner. This not only simplifies my hair care process but also ensures that I’m giving my hair the attention it needs to look its best.

Another aspect that resonates with me is the vegan formulation. The commitment to creating products without sulfates, parabens, and harsh salts means I can trust that I’m treating my hair with kindness. It’s reassuring to know that L’Oreal Paris has taken the time to formulate a product that respects both my hair and the environment. The innovation behind their products speaks volumes about the quality and effectiveness I can expect.

if you’re someone who values beautiful, vibrant hair and is tired of battling brassiness, I highly recommend giving the ‘L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo’ a try. It has made a noticeable difference in my hair’s appearance and texture, and I believe it can do the same for you. Why not take a step toward maintaining that gorgeous color and treating your hair with the respect it deserves? You won’t regret it!

Feature	Description
Sulfate Free	Gentle on color-treated hair, prevents damage and dryness.
Hydrating Formula	Infused with Hibiscus and Purple Dye for moisture and toning.
Recommended Usage	Use 2-3 times a week for best results, alongside purple conditioner.
Vegan	Free from sulfates, parabens, and harsh salts, making it safe for hair.
L’Oreal Paris Innovation	Combines technology and quality for superior hair care.

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Why Purple Shampoo for Color-Treated Hair Works Wonders for Me

As someone who regularly colors my hair, I’ve learned the importance of maintaining that vibrant shade. One of the best discoveries in my hair care routine has been purple shampoo. I was initially skeptical about its effectiveness, but after a few uses, I realized how transformative it can be for my color-treated locks.

The primary reason I reach for purple shampoo is its ability to neutralize unwanted brassy tones. After coloring my hair, especially when I go for lighter shades, I often notice that my blonde or highlights can shift to a yellowish hue over time. Incorporating purple shampoo into my routine has made a significant difference; the violet pigments work to counteract those warm tones, leaving my hair looking fresh and radiant.

I also appreciate that purple shampoo is easy to use. I simply substitute it for my regular shampoo once or twice a week, depending on how my hair is looking. It not only helps to maintain my color but also leaves my hair feeling clean and refreshed without drying it out. Overall, purple shampoo has become an essential part of my hair care arsenal, ensuring my color-treated hair stays vibrant and healthy.

Buying Guide: Purple Shampoo for Color Treated Hair

Understanding Purple Shampoo

When I first heard about purple shampoo, I was curious. I learned that it’s designed specifically for color-treated hair, particularly for those with blonde, silver, or gray shades. The purple pigments in the shampoo work to neutralize brassy or yellow tones, keeping my hair looking vibrant and fresh.

Identifying Your Hair Type

Before diving into my purple shampoo journey, I made sure to identify my hair type. Is my hair fine, thick, curly, or straight? The texture and porosity of my hair can affect how it absorbs products, including purple shampoo. Knowing my hair type helped me determine how often to use it and what consistency to look for in the formula.

Frequency of Use

During my experience, I discovered that not all purple shampoos are created equal. Some can be quite strong, while others are gentler. I recommend starting with a lower frequency, maybe once a week, to see how my hair responds. Gradually, I adjusted my use based on how brassy my hair looked and felt.

Ingredients to Look For

I always check the ingredients list before purchasing any hair product. For purple shampoo, I look for nourishing ingredients that hydrate and strengthen my hair, such as oils and proteins. It’s essential to avoid sulfates if I want to maintain my hair’s moisture and prevent further damage.

Choosing the Right Shade of Purple

Not every purple shampoo has the same shade of purple. I found that some are more pigmented than others. The deeper the shade, the stronger the toning effect. I make sure to choose one that aligns with my hair’s needs—too much pigment can lead to a purple tint, while too little might not effectively tone my hair.

Patch Testing

Before fully committing to a new product, I always perform a patch test. I apply a small amount of purple shampoo to a discreet section of my hair. This helps me gauge how my hair reacts to the product and ensures I won’t experience any adverse effects.

Price vs. Quality

I’ve learned that price doesn’t always equate to quality when it comes to purple shampoo. While I’m willing to invest in a good product, I also keep an eye out for budget-friendly options that deliver results. Reading reviews and gathering feedback from others can guide me in making an informed decision.

Storage and Shelf Life

Like any other hair product, purple shampoo has a shelf life. I always check the expiration date and store it in a cool, dry place. This ensures I’m getting the best performance from the product every time I use it.

In my journey with purple shampoo, I’ve realized the importance of finding the right one for my color-treated hair. By understanding its purpose, knowing my hair type, and considering the factors discussed, I feel more confident in my choices. With the right purple shampoo, I can keep my hair looking its best and maintain that beautiful, vibrant color.

Author Profile

Ashanti Daniels

Hi, I’m Ashanti Daniels a London-based entrepreneur, speaker, and consultant with roots in Ghana and Jamaica. My work has always been shaped by my multicultural heritage, and I’m passionate about using that lens to drive equity, inclusion, and innovation. Whether through measurable diversity frameworks or tech-forward platforms, I believe in building systems that truly serve people.

Then in 2025, I began writing more intentionally. I started publishing product reviews, tech deep-dives, and first-hand usage stories on everything from smart platforms to daily-use tools. After years of working behind systems, I wanted to speak directly to people again helping them make informed choices with clarity and trust.

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